McLAREN

A DESIGN EXERCISE

     Absolutely not Mclaren official content. Just another product of my imagination, free time, love for design, branding and motorsport.

WHY McLAREN ONE

     Well, firstly because it is a clear throwback, or homage, to their first ever road car, the F1. That car is still THE one Mclaren, and this is (would be if it were real) its evolution, its successor. Than this is the One, because there is no other letter followed by the number one that makes any sense. G1, B1, T1? D1 maybe? I guess not.